Brand recognition and positioning take a long time to establish and are extremely valuable to an organization. Fonts, Colors, Logo size and placement, iconography, imagery, tone & voice, design system etc all affect a brand’s recognition and historically have been fiercely protected (by the creative team).

A summary of the state of AR and an outline of a recent project I built. — I built a game for my kids during summer break; this is a summary of what I built and the tools I used. First, Here’s a video recap I made of the game, including gameplay footage: The state of AR: Augmented Reality has been all over the news recently since Apple announced their…

Lottie animations are great, but they can negatively impact page performance. Here are a few tips I use to optimize Lottie animations for the web so that page performance is impacted as little as possible. The Downside of SVG Animation on the Web When you generate a Lottie animation with the Bodymovin plugin in After Effects, you’re generating…

Evolving Pure’s design system to accommodate a fast-growing team. Summary In 2020 I led the UX for a global rebrand at Pure Storage. This rebrand encompassed everything from the layout grid to the interaction design. …

The Initial Idea Back in October I read an article with Rob Ford of FWA which talks about how overall creativity on the web today is lacking when compared to 10 years ago, back when Flash was popular and before algorithmic marketing. …

I spend the majority of my work-week at home. A previous manager suggested that I leave my camera on during meetings. I tried this and now leave my camera on for all meetings — not only does it help me connect with other members of the team while remote, It…

A walkthrough of the process of rethinking the Customer Stories Template for purestorage.com. 1. Introduction Pure Storage Pure ($PSTG) is a multi-billion dollar, 4,000-person data storage company. Enterprise-level data storage is a massive responsibility for those responsible for ensuring uptime, performance, etc; these people can’t accept anything less than perfection and take their job…

Let’s talk about ‘Survivorship Bias’. Survivorship Bias is concentrating on existing data points while ignoring the filtered/excluded data. Both Steve Jobs & Bill Gates were successful without graduating college — Therefore college isn’t necessary and even a hindrance to your success, right?! By focusing on their successes we ignore the thousands…

A style guide helps a brand remain consistent, allowing the brand to scale and mature in a uniform way; it helps a brand keep their positioning and brand voice focused, resulting in consistent messaging regardless of the medium or the scale. Creating a brand style guide is usually done in…